Content design

Content design is a way of building content so that people can understand and use it, regardless of their age or reading ability.

The aim of good content design is to fulfil the users’ needs.

The simple way to describe it is giving the user what they want, when they want it. To deliver on that, you have to reorganise the way you publish. Most organisations, particularly public sector bodies, publish with the organisation's needs in mind - not the user's needs.

At plain.ie, we can help you change your approach by carrying out user research on what your user needs actually are. Because they are usually not what you think they are.

User research is not just about talking to a few of your users, although that helps. It's about looking at the patterns in analytics to identify the content your users need and how it works for them.

Content design puts your user at the centre of every publishing decision you make. But it can only work if you are speaking to them in language they understand. That's where plain English comes in.

Contact us